Vi3 is excited about the opportunity to collaborate with a world-class trade organization for the footwear industry, Footwear Distributors, and Retailers of America (FDRA).
Their initiative FightFootwearFakes is focused on the education on intellectual property and combatting counterfeiting in the footwear industry.
Combating counterfeits takes a team effort. Having the ability to monitor, control, optimize, and automate enforcement strategies can be a huge cost saving to brands and ultimately provide greater consumer trust. Follow as we progress in sharing real-world strategy and execution of enforcement locally and globally.
Check out the FDRA and FightFootwearFakes: