What is Sustainability? And why it matters now more than ever
Sustainability is, in the simplest terms, the practice of
avoiding the depletion of Earth’s natural resources. For
businesses, it means the ability to maintain a certain rate of
consumption or growth. These definitions are not mutually
The fashion industry is the world’s second-largest polluter,
next to the oil industry. Not only is the industry destroying
the earth through practices that have long been standard
business, but it is destroying the very resources it needs to
thrive as a business.
While choosing more sustainable options in your business
will ensure that the very resources you use will continue to be
available, it will also mean that your business stays relevant
in today’s market. Long-term resource availability aside, it’s
in brands’ best interest from a consumer marketing and
retention standpoint to pay attention.
To learn more, download the whitepaper.