Circularity of Products

Why your investment in circularity is
good business karma

Put your Best Waste Forward

Your old t-shirt could find a better home than a landfill

The waste issue in our world today is a sizable one, and recognizing the severity of it can feel daunting. We have a trash pile the size of Texas
in the middle of our ocean. We’re depleting our resources at an unsustainable rate. And what does “sustainable” mean anyway? To ensure a
successful and plentiful future, we must focus on producing in a way that does not take more than it gives. Our industrial processes must
ensure longevity through renewable practices, rather than ensuring output at a rate that cannot be upheld with the resources we have. Historically, fashion and apparel industry has been a huge contributor to unsustainable
business practices, resulting in increased waste, carbon emissions, overconsumption of natural resources, and more. By focusing on
efforts such as circularity, businesses are shaping the way we look to become more sustainable as a whole.

In the simplest terms, circularity ensures that there is no end life for a given product. Instead of going from assembly to consumer to landfill, circular business practices ensure the re-use or repurposing of products to
reduce waste and overconsumption of resources. According to Vogue Business, a “vast quantity of product ends in landfill but is easily resellable”. Not to mention the amount that isn’t resellable as is, but could be
repurposed into material for another item. The goal of circularity is “to make fashion traceable, transparent and more sustainable for businesses, consumers — and the planet” (Vogue Business, “Fashion’s circular economy
could be worth $5 trillion”, November 2020).

To learn more, download our whitepaper.

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